ADVOCACY In June, GAAN, the Women’s Inclusion Network (WIN), the Dow Consumer Solutions business and Dow Government Affairs partnered to support legislative actions to pass the C.R.O.W.N. Act, which stands for Creating a Respectful and Open World for Natural Hair and prohibits race-based hair discrimination in employment and educational opportunities. COLLABORATION In 2021, Dow also announced a collaboration with THE MOST™ , a start-up company specializing in textured hair care solutions, to better understand and address the needs of the underserved multicultural textured hair care market. BUSINESS OPPORTUNITY Leveraging consumer insights of GAAN members, Dow launched a Textured Hair Care Kit , showcasing six uniquely formulated products that have been tested and tailored to meet the needs of consumers. DOW | 2021 ESG REPORT | 48 INCLUSION, DIVERSITY & EQUITY INTENTION, ACTION AND SUSTAINABLE PROGRESS AUSTIN DILLON AND NASCAR PRIDE As part of Dow’s 2021 Pride Month, Dow and GLAD partnered with Richard Childress Racing and General Motors to sponsor NASCAR driver Austin Dillon’s racecar in Pride-themed paint to bring awareness and drive toward a more diverse, inclusive and equal workplace and world. A MESSAGE SHIPPED AROUND THE WORLD In 2021, GLAD, Dow Purchasing and the Coating Materials business worked with shipping company Maersk to paint a cargo container with rainbow colors in support of the LGBTQ+ community. The container traveled the globe and was a highlight of pride and source of further discusssion on inclusion and diversity. DOW SWITZERLAND JOINS THE MARRIAGE FOR ALL COALITION In 2021, Dow Switzerland joined the Marriage for All Coalition to advocate that all should be treated equally and enjoy equal rights at work and in society – including the right to marry. Global African Affinity Network (GAAN) GLAD
